100 Sleeves Challenge: Bloom two times

Original Cover Design

  • Sleeve 021/100: Bloom (2012)
  • Studio Album by Beach House
  • Label: Sub Pop
  • Genre: Dream Pop
  • Original Cover: Design by Brian Roettinger with photography by Beach House

Sleeve TWENTY ONE ! falling into the Dream Pop rabbit hole ✨🕳️🐇.

This week I decided to pursue not one, but TWO ideas for the cover of the album Bloom by Beach House (whom I remembered last week after listening to Mazzy Star).

It is hard for me to describe how the music from this album makes me feel, it is somehow a chameleonic experience. I had this idea it could be the soundtrack of the common life, with its highs and lows. So my first idea was to wander around with my camera and see what I could find.

I took many pictures, mostly of trees and plants. I also found a dead chair and a dirty playhouse in a building’s patio. The chair, all alone and unusable, gave me that ordinary feeling loaded with nostalgia. I also liked the fact it was an Acapulco chair (a Mexican design) so the image could have a connection to the original cover of the album (a photograph of the ceiling of Mexico city’s airport).

Album Cover Redesign by franzmori. This is fan art, no copyright infringement intended.

I played with the photographs in photoshop and did a collage to get a trippy confusing vibe. I later imagined the interior could be blue as my favorite song is called “Lazuli“, as the blue gemstone. Though now that I was re-listening to the album non-stop I got a little obsessed with the song “Wild“.

Part of the process of this design

In the meanwhile, a new watercolor piece was drying on my desk. I read that a large group of jellyfish is called a “Bloom” and I was hypnotized by the pictures of them. I felt like making a watercolor painting of that. I was so insecure it could look good, that I didn’t document any part of the watercolor process. I’m glad I pushed through that worry because it ended looking so good I surprised myself.

Album Cover Redesign by franzmori.

Digital edit of the watercolor cover

Would you like your own Album Cover design?
I’m available for commissions!

Listen to the art! I’ll be adding a new album each week to this Spotify playlist HERE
To know more about my personal project and see the rest of the cover designs in this series, go HERE.

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